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maison margiela, paris: replica memory box

instalment and styling

august 22



instalment and styling of pop-up for maison margiela’s fragrance range, replica. 

59 greek street, soho, london, w1d 3dz



working with maison margiela’s branding and styling team, i helped to create an immersive experience to celebrate sensory nostalgia. a space where you can explore and unlock your personal memories through the senses.



https://memory.maisonmargiela-fragrances.com/London-popup


https://i-d.vice.com/en_uk/partners/margiela-memory-box-uk/maison-margiela-replica-wants-us-to-channel-our-fondest-memories














































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